A young man taking a selfie in a beautiful waterfall.

The ad opens with a young man taking a selfie in a waterfall, then he is shown interacting with a yellow bag. He then jumps into the water. The scene shifts to a street in Thailand where the man is at a hostel. He is accused of theft by the owner, and then taken to a police station. He is shown talking on the phone, and then a text message is displayed on a phone screen. The ad ends with the man in jail, looking surprised, and then the brand logo appears.