The visual of coffee cups appearing one by one.

The ad opens with three cups of coffee. Over the course of the video, more cups are added, totaling six. The middle cup has a latte art design resembling diamonds. The Cboe logo and ticker symbols SPX and XSP are displayed at the top. The text "LIFE IS BETTER WITH OPTIONS." appears in large, bold letters, followed by "Your investments could be too." in smaller green text. The pacing is slow and deliberate, with each cup appearing sequentially.