The extreme close-up of the man's wide-eyed, surprised face.

The ad opens with a bag of Lay's Gourmet chips and a bowl of chips on a table. A man's face fills the screen with a look of surprise and delight. He then appears to be holding the bag and eating chips, looking relaxed and content. The scene shifts to show him sitting in a chair, eating chips from a bowl. The ad ends with a close-up of the chip bag and bowl, with text overlay.