The close-up of the festive snowman sweater.

The ad opens with a close-up of a person wearing a blue sweater with a snowman design. The scene then shifts to the inside of a refrigerator, showing various food items like a cake, salmon, and drinks. A person reaches into the fridge and takes out a jar. The ad then transitions to a product shot of smoked salmon on a plate next to its packaging, with festive decorations. Finally, it shows a family enjoying a holiday meal around a table, with the Carrefour logo and text overlay.