Aerial shot of a New York skyscraper with the "BAD BOY" title.

The ad opens with an aerial view of a skyscraper in New York City at night, with the text "BAD BOY CAROLINA HERRERA NEW YORK" overlaid. It then transitions to a close-up of a lightning bolt-shaped perfume bottle, followed by shots of several men walking and running through city streets at night. There are also scenes of younger boys in a black and white filter, graffiti art, and the men interacting in what appears to be a club or indoor space. The pacing is dynamic, intercutting between the men, the city, and the product. The ad concludes with a shot of the perfume bottles and the brand name.