A man's exaggerated distress at the beginning.

The ad opens with a man in distress, looking like he's about to cry or scream. This transitions to an animated fox character, CARFOX, standing next to graphics of money being thrown away. The ad then shows a laptop screen with a CARFAX vehicle report, followed by various icons representing car history checks (export, taxi, mileage, wrench). The CARFOX character gestures towards the screen. The ad then shows a web browser interface for CARFAX.es, where a user inputs a license plate and proceeds through a payment process for a vehicle history report. Finally, it shows a thank you page with the report details and ends with the CARFOX character and the tagline "Porque la gente hace cosas raras con su coche."