The abstract visual effects and the raw diamond appearing centrally.

The ad opens with the 'ORIGIN DE BEERS GROUP' logo, featuring a fingerprint-like graphic. Abstract lines and watercolor-like splotches appear and dissipate around a central, raw diamond. The diamond is shown from different angles, with lines forming a geometric pattern over it. A single-line drawing of a person holding a flower emerges, followed by a depiction of hands exchanging a ring with a diamond. The ad concludes with the 'ORIGIN DE BEERS GROUP' logo again, alongside 'Available at J.R.DUNN JEWELERS' and a disclaimer about ethical sourcing.