The initial text 'Pour plaire aux jeunes on aurait pu faire ça:' on a bright red background.

The ad opens with text on a red background: 'Pour plaire aux jeunes on aurait pu faire ça:'. This is followed by a shot of a man on a ladder installing a sign with a cartoon squirrel on the facade of a building. The building has the partial text 'CAISSE D'EP' visible. The man is adjusting the sign. The next text on red background reads: 'Mais on a trouvé plus utile de faire ça:'. This is followed by a graphic with the logo 'CLUB DES SOCIÉTAIRES' and text 'Des remises et avantages exclusifs dans de nombreuses enseignes(1)'. A small disclaimer '(1) Voir conditions.' is visible at the bottom. The ad ends with the Caisse d'Epargne logo and slogan.