A family enjoying a festive Christmas tree lot at night.

The ad opens with a family at a Christmas tree lot at night, illuminated by string lights. A boy takes a photo of his family with his phone. A girl points at something off-screen. The parents then pose for a selfie. The scene transitions to a graphic displaying the C Spire logo and the text 'THERE'S MORE TO C.' followed by an advertisement for the 'Ultimate Connect Plan' showing a tablet, smartphone, and smartwatch. The ad concludes with the C Spire logo and the tagline 'Customer Inspired.'