The bright yellow background and the smiling child.

The ad opens with a plain grey screen, then transitions to a bright yellow background. A young boy in a t-shirt and shorts is shown running and smiling, with a woman kneeling behind him. The scene is framed by a black border. The ad then shows the C&A logo, followed by a shot of two children, a girl in a dress and a boy in a t-shirt and shorts, standing against the yellow background. The ad concludes with text on a grey background.