The handwritten message on the green sticky note is the initial hook.

The video opens with a close-up of a hand holding a green sticky note with handwritten text. The background is blurred, showing a window and some shelves. A pink logo with the word "BUX" appears on the right side of the screen. The sticky note is then moved slightly, and the "BUX" logo expands to fill more of the screen. The video ends with the "BUX" logo, website, and a Trustpilot rating.