The initial graphic with 'BIG BIG WEEKENDER SALE' and '40% OFF' combined with the energetic 80s theme.

The ad opens with a graphic overlay of a sale announcement for Butlin's Big Weekender Sale, offering up to 40% off. It then transitions to dynamic, fast-paced clips of people enjoying themselves at parties and concerts, often in 80s-themed attire. The visuals include shots of crowds dancing, people in pools with inflatable flamingos, and live performances. The editing is quick and energetic, emphasizing the fun and excitement of the event. The ad highlights '3 Days 3 Nights' and features 'Headline Artists' like Matt Goss, Jason Donovan, and Wet Wet Wet. The final scene shows multiple stages with performers and enthusiastic audiences.