The appearance of red graffiti-style text spelling "NEW YORKER" over a Burger King tray.

The video opens with a close-up of a Burger King tray with fries and a drink. Red graffiti-style text appears, spelling out "NEW YORKER". The burger is then assembled layer by layer, starting with the patty and cheese, then bacon, and finally the pretzel bun with toppings. The scene shifts to three young people sitting in a booth. The text "BIGGER. BETTER." appears on screen. A man in the foreground takes a bite of the assembled burger. The text "NEW YORKER" reappears. The final screen shows "MAINTENANT CHEZ BURGER KING".