The prominent display of '140 YEARS' and the Can-Am logo.

The video opens with the Can-Am logo, then transitions to a split screen showing the number '140' and a person in a Can-Am Defender. It then shows the Defender driving on a muddy farm track, followed by a split screen with '4 GENERATIONS' and a man with a Can-Am Defender. The video then shows historical footage of cattle, a man walking on a farm, a woman looking over a landscape, and two men with a Can-Am Defender. It then shows a split screen with '1500 HECTARES' and a Can-Am Defender driving through a rural landscape. The video continues with shots of cattle, a Can-Am Defender driving through rough terrain, and a split screen with '12000 STOCK UNITS' and a herd of cattle being moved. Finally, it shows '5 CAN-AM DEFENDERS' and a split screen with a man's face, followed by shots of a Can-Am Defender driving through water and a scenic landscape. The ad ends with the Can-Am logo and a call to action.