A man with a prominent beard drinking from a mug.

The video opens with a man with a beard drinking from a mug, looking out a window. It then transitions to close-ups of his face and beard, followed by shots of Brooklyn Soap Company products: beard oil, beard shampoo, beard wax, and a beard brush. The ad shows the man washing his face and applying beard oil, then using the brush. It features shots of other men with beards, and ends with a cityscape of New York City and the brand's logo and website.