The initial close-up of the woman's face with red lipstick is visually striking.

The ad opens with a close-up of a woman's face, lips painted red, in a dimly lit, intimate setting. The camera then pans to a woman standing by a bar in a dimly lit restaurant or lounge, looking out a window. The final shot is a blurred, artistic close-up of a woman's face with the brand logo and tagline superimposed.