The text "INTRODUCING ERA FLIP" appears over a bedside scene with a tumbler.

The video opens on a bedside table with an alarm clock showing 05:59 and a light blue tumbler. The text "INTRODUCING ERA FLIP" appears. A hand reaches for the tumbler, and the scene transitions to a woman in bed, reaching for the tumbler. The tumbler is shown falling onto the bed, then lying on the floor with the text "100% LEAKPROOF". The lid is shown with a "FULLY COVERED FLIP-DOWN STRAW". Water is poured into the tumbler. The lid is closed. A woman takes a selfie with her phone, holding the tumbler. She puts the tumbler into a bag. The tumbler is shown in a car's cup holder with the text "CUP HOLDER FRIENDLY". The tumbler is shown in a hospital hallway. The text "WORK SAFE" appears. A woman drinks from the tumbler. Water is poured into the tumbler. The text "GO ANYWHERE TUMBLER" appears. The video ends with the product name and tagline.