The ad opens with a visually appealing smartphone and the introduction of Google's AI assistant.

The ad opens with a close-up of a light purple smartphone, showing its back and then its screen. The screen displays a dynamic, abstract graphic. A voice assistant interface appears at the bottom of the screen. The phone is then shown next to a second, identical phone. The background is a textured light grey with subtle wavy lines. The ad transitions to a white card on the right side of the screen, which displays text and pricing information. Finally, the ad shows the Bouygues Telecom logo and slogan on a white background.