The large "-70%" discount is the primary hook.

The ad opens with a split screen. On the left, bold text announces a sale. On the right, a man models a plaid coat. The scene transitions to a woman modeling a shearling jacket. The ad then shows a man modeling a plaid coat again, followed by a black tote bag, and then the woman again. The pacing is quick, with rapid cuts between models and products. The overall aesthetic is clean and minimalist.