The large, bold "30% OFF" text on the left side of the screen immediately grabs attention.

The video is split into two halves. The left half features a dark brown background with bold white text advertising a sale. The right half shows a person looking up, then holding up a crumpled piece of paper with sale details. The camera angle is from below, looking up at the person and the sky. The pacing is quick, with cuts between different shots of the person and the paper.