The plush toy tooth and the prominent display of the Camilia product boxes.

The ad opens with a close-up of two boxes of Camilia products, one for day and one for night, displayed on a blue shelf. A plush toy tooth with a smiling face is placed next to the boxes. The background is a soft blue with white stars. The Camilia logo, featuring a pink koala, appears on the right side of the screen. Text overlays highlight the product's benefits and introduce it as 'Nouveau' (New). The ad transitions to show the product boxes more prominently, with the plush tooth still present. The overall visual style is gentle and reassuring, with soft lighting and pastel colors.