The surreal, upside-down city scene at the beginning.

The ad opens with a surreal, upside-down view of a city street with a car. It quickly transitions to a top-down view of a car driving on a wet city street at night. The camera then focuses on the car's tires, followed by a shot of a woman looking up at the sky amidst a city. The visuals become abstract and colorful, showing a car driving through a tunnel with bright headlights. A man with sunglasses and a chain is shown, followed by abstract light trails. A person in a suit walks through a smoky tunnel. The ad then shows a skyscraper, followed by the car driving towards the camera under an overpass. A woman in an orange jacket is shown, then two people posing. A hand holds up a smartphone showing a recording interface with a car in the background. The car is then shown driving through tunnels and city streets at night, with its distinctive illuminated grille. The final shots show the car driving at night, with the text 'THE XM' overlaid, and the BMW M logo.