The bright pink background and falling confetti, along with the large discount percentage, immediately catch the eye.

The ad opens with a pink background with confetti falling. Text appears: 'HAPPY BLACK DAYS DU 30 OCTOBRE AU 1ER DÉCEMBRE -70% FRAIS DE PORT GRATUITS'. The scene then transitions to three women modeling outfits in front of clothing racks. The women change outfits and pose. The ad returns to the pink background with confetti and a search bar appears with the website 'blancheporte.fr' and a search icon.