BILLA YouTube Ads: Watch Top Commercials & Campaigns

#3282 YouTube advertiser by spendRetail EcommerceAustriaVerify on Google Ads Transparency Center

BILLA is an Austrian supermarket chain offering groceries, fresh produce, and household goods across more than 1,200 store locations and online. Its YouTube advertising in Austria totals 14 ads and 22.2M views, showcasing campaigns such as Voller Leben, Immer wieder Österreich, and brand partnerships.

Est. total spend
$178K – $467K
All-time, estimated range
Ads indexed
14
Total views
22.2M
Markets
1
Countries the ads ran in

Most-viewed BILLA YouTube ads

Top 14 by views · list updated

About BILLA

BILLA is a leading supermarket chain in Austria offering groceries, fresh produce, and household goods through physical stores and an online e-commerce platform. Founded in 1953 by Karl Wlaschek, the company was acquired in 1996 by Germany's REWE Group and operates under REWE International AG. Across Austria, BILLA manages over 1,200 store locations under formats including BILLA and BILLA PLUS.

Company
BILLA Aktiengesellschaft
Category
Supermarket chain
Headquarters
Austria
Advertises in
1 country

BILLA YouTube ads — FAQ

BILLA is an Austrian supermarket chain operating under REWE International AG that sells groceries, fresh produce, and household goods through physical stores and its online platform.
BILLA's YouTube ads highlight featured food products such as Hellmann's sauces, store promotions across BILLA and BILLA PLUS locations, and community-focused themes like 'Full of Life' and national pride.
BILLA primarily runs short horizontal video ads, with the vast majority lasting 15 seconds or less, alongside a smaller share of vertical Shorts-style spots.
BILLA advertises exclusively in German on YouTube, targeting consumers in its home market of Austria.
AdSee has indexed 14 YouTube ads from BILLA, with 22.2M views in total, shown in 1 country.
BILLA's YouTube ads in the AdSee library ran most often in Austria.
AdSee estimates BILLA's YouTube ad spend at $178K – $467K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BILLA.
The most-viewed BILLA ad in the AdSee library is “Hellmann's - Crunchy Chicken Nuggets”, with 3.2M views on YouTube.
BILLA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06941110528399900673?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.