Betterment YouTube ads: video campaigns and examples

#2047 YouTube advertiser by spendFintechUnited States

Betterment provides digital investment, retirement planning, and cash management services for retail investors, employers, and advisors. Across 11 ads and 19.3M views in 64 markets, its YouTube video advertising highlights automated portfolio management, robo-advising, and campaigns like The Betterment Effect.

Est. total spend
$38.7K – $967K
All-time, estimated range
Ads indexed
11
Total views
19.3M
Markets
64
Countries the ads ran in

Most-viewed Betterment YouTube ads

Top 11 by views · list updated

Betterment — Betterment — Start investing free for 6 months (YouTube video ad)0:25

Betterment

Betterment — Start investing free for 6 months

10.3M views
Betterment — Betterment — The Betterment Effect (YouTube video ad)0:30

Betterment

Betterment — The Betterment Effect

3.6M views
Betterment — Betterment — Diversify Your Portfolio (YouTube video ad)0:15

Betterment

Betterment — Diversify Your Portfolio

2.5M views
Betterment — Jackson Koivun — Betterment (YouTube video ad)0:28

Betterment

Jackson Koivun — Betterment

2.4M views
Betterment — Betterment — Automated Investing & Robo Advisor (YouTube video ad)0:15

Betterment

Betterment — Automated Investing & Robo Advisor

1.1M views
Betterment — Betterment — Automated IRA & Robo Advisor (YouTube video ad)0:15

Betterment

Betterment — Automated IRA & Robo Advisor

914.1K views
Betterment — Betterment Effect: Digital Solo 401k for Freelancers (YouTube video ad)0:15

Betterment

Betterment Effect: Digital Solo 401k for Freelancers

650K views
Betterment — Betterment — Investing with Automated Technology (YouTube video ad)0:15

Betterment

Betterment — Investing with Automated Technology

473K views
Betterment — Betterment — Diversify Your Portfolio (YouTube video ad)0:15

Betterment

Betterment — Diversify Your Portfolio

410.5K views
Betterment — Betterment — The Betterment Effect (YouTube video ad)0:15

Betterment

Betterment — The Betterment Effect

135.5K views
Betterment — Betterment — High-Yield Cash Account Offer (YouTube video ad)0:15

Betterment

Betterment — High-Yield Cash Account Offer

105.1K views

About Betterment

Betterment is an American financial advisory company providing digital investment, retirement planning, and cash management services. Founded in 2008 by Jon Stein and Eli Broverman and headquartered in New York City, the platform offers automated portfolio management, business 401(k) plans, and software tools for financial advisors. It primarily serves retail investors, small-to-midsize employers, and independent RIAs across the United States.

Company
Betterment LLC
Category
Automated investing & wealth management
Headquarters
United States
Advertises in
64 countries

Betterment YouTube ads — FAQ

Betterment is an American financial advisory company providing automated investing, retirement planning, and cash management services. Headquartered in New York City, it offers automated portfolio management, business 401(k) plans, and digital tools for retail investors and employers.
Betterment's YouTube ads focus on automated investing, portfolio diversification, robo-advisor tools, and automated IRAs. Several campaigns also highlight promotions such as investing free for six months, digital solo 401(k) plans for freelancers, and themes around 'The Betterment Effect'.
Betterment uses an even mix of vertical Shorts and standard horizontal video formats. The vast majority of its video ads are short spots running up to 15 seconds, with the remainder lasting between 16 and 30 seconds.
Betterment advertises exclusively in English on YouTube, catering to its audience in the United States.
AdSee has indexed 11 YouTube ads from Betterment, with 19.3M views in total, shown in 64 countries.
Betterment's YouTube ads in the AdSee library ran most often in the United States, Croatia, Germany, the United Kingdom and the Dominican Republic. In total they were shown in 64 countries.
AdSee estimates Betterment's YouTube ad spend at $38.7K – $967K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Betterment.
The most-viewed Betterment ad in the AdSee library is “Betterment — Start investing free for 6 months”, with 10.4M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.