The game show-like set and the 'FLEX CASH' title card.

The ad opens with a game show-like set. Large letters spell out 'SALES'. A host in a tuxedo stands center stage. A game board with 'FLEX CASH' appears. Two contestants are shown at a podium. The host explains a financial gift from Betenbough Homes. A shot of a brand new home interior is shown. The host asks if the contestants can use Flex Cash to buy down interest rates. The contestants confirm. Another contestant asks if Flex Cash can be used to discount the overall price of the home. The host confirms and reveals '$14K' on the game board. The contestants react with excitement. The ad ends with the Betenbough Homes logo and website.