The man speaking directly to the camera with a dramatic lighting.

The ad opens with a close-up of a man with a beard wearing a white shirt and black bow tie. He is speaking directly to the camera. The scene then shifts to a wider shot showing him sitting in what appears to be a futuristic or laboratory-like setting. A pink laser beam is shown cutting through his white pants, with sparks flying. The final scene is an end card with the company logo and text.