A man struggling to fit a bicycle into a car.

The ad opens in a garage with a man loading a bicycle into a car. A young woman watches him. The man then looks at the camera with a questioning expression. The scene transitions to the exterior of a store called Bep's, which sells auto and motorcycle accessories. The man enters the store, which is well-stocked with various automotive and motorcycle parts and accessories. He is shown looking at bike racks and then helmets. The ad concludes with the man riding a motorcycle away from the store.