The man looking around a digital space with glowing 'PIX' logos.

The video opens with a man looking around a digital space filled with glowing 'PIX' logos. He then smiles and looks at his phone. The scene transitions to the man standing in front of a blue background with repeating 'PIX' and '5%' text. He gestures and then stands with his hands clasped. The video then shows a laptop screen displaying an e-commerce website, followed by a smartphone screen showing the same website. The man is seen interacting with the devices. Finally, the video shows split screens of a physical store and a pharmacy, with close-ups of products being placed in shopping baskets. The ad ends with the Bemol logo and a call to download the app.