The large "40%" text and the appetizing burger.

The ad opens with a large, bold "40%" in blue text against a bright green background. A juicy burger with melted cheese, lettuce, and tomato is prominently displayed on the right, alongside a container of french fries and some fried chicken pieces. The text "LOS MIÉRCOLES" appears below the "40%", followed by "CON EL CUPÓN: BEMBOS4OM". The Bembos logo is visible at the top right. The ad has a fast-paced editing style with quick cuts between text and product shots, ending with the Bembos logo on a blue background.