Bellroy YouTube Ads: Video Campaigns & Performance

#1579 YouTube advertiser by spendDTCAustraliaVerify on Google Ads Transparency Center

Bellroy is an Australian brand designing everyday carry accessories like slim wallets, backpacks, and phone cases. Its YouTube video ads span 25 markets with 27.5M views across 30+ ads, focusing on product demonstrations, organization features, and travel packs.

Est. total spend
$110K – $1.4M
All-time, estimated range
Ads indexed
30
Total views
27.5M
Markets
25
Countries the ads ran in

Most-viewed Bellroy YouTube ads

Top 20 by views · list updated

Bellroy — Bellroy — Sling Bag Features (YouTube video ad)0:37

Bellroy

Bellroy — Sling Bag Features

5.5M views
Bellroy — Bellroy Classic Backpack - Organization and Features (YouTube video ad)0:38

Bellroy

Bellroy Classic Backpack - Organization and Features

4.9M views
Bellroy — Bellroy — Become a Leader of the Pack (YouTube video ad)0:45

Bellroy

Bellroy — Become a Leader of the Pack

4.4M views
Bellroy — Packing the Tokyo Crossbody Bag (YouTube video ad)0:29

Bellroy

Packing the Tokyo Crossbody Bag

2.5M views
Bellroy — Bellroy — iPhone 16 Phone Case (YouTube video ad)0:24

Bellroy

Bellroy — iPhone 16 Phone Case

1.8M views
Bellroy — Bellroy — Organized Travel and Tech Accessories (YouTube video ad)0:15

Bellroy

Bellroy — Organized Travel and Tech Accessories

1.6M views
Bellroy — Bellroy — Work tools that organize you (YouTube video ad)0:44

Bellroy

Bellroy — Work tools that organize you

1.5M views
Bellroy — Bellroy — Travel Like a Pro (YouTube video ad)0:43

Bellroy

Bellroy — Travel Like a Pro

1.3M views
Bellroy — Bellroy — Cinch Backpack (YouTube video ad)0:15

Bellroy

Bellroy — Cinch Backpack

735.3K views
Bellroy — Cinch Sling Bag by Bellroy (YouTube video ad)0:15

Bellroy

Cinch Sling Bag by Bellroy

682.1K views
Bellroy — Bellroy — Designed for where you're going (YouTube video ad)0:21

Bellroy

Bellroy — Designed for where you're going

626.8K views
Bellroy — Bellroy — Toiletry Kit Plus (YouTube video ad)0:22

Bellroy

Bellroy — Toiletry Kit Plus

606.2K views
Bellroy — Bellroy — Designed for Where You're Going (YouTube video ad)0:30

Bellroy

Bellroy — Designed for Where You're Going

603.5K views
Bellroy — Bellroy: Gear for Work and Adventure (YouTube video ad)0:15

Bellroy

Bellroy: Gear for Work and Adventure

566.2K views
Bellroy — Bellroy — Leather Cases for Pixel 10 (YouTube video ad)0:18

Bellroy

Bellroy — Leather Cases for Pixel 10

542.1K views
Bellroy — Bellroy Transit Carry-On: 5 Reasons to Travel With It (YouTube video ad)0:57

Bellroy

Bellroy Transit Carry-On: 5 Reasons to Travel With It

361.9K views
Bellroy — Bellroy — Fluent in Travel (YouTube video ad)0:30

Bellroy

Bellroy — Fluent in Travel

333K views
Bellroy — Bellroy Travel Organization Solutions (YouTube video ad)0:15

Bellroy

Bellroy Travel Organization Solutions

323K views
Bellroy — Bellroy — Become a Leader of the Pack (YouTube video ad)0:45

Bellroy

Bellroy — Become a Leader of the Pack

318.1K views
Bellroy — Bellroy — Sling Bag Features (YouTube video ad)0:37

Bellroy

Bellroy — Sling Bag Features

304.2K views

See all 30 Bellroy ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About Bellroy

Bellroy is an Australian accessories brand that designs and sells everyday carry goods, including slim wallets, backpacks, phone cases, and tech pouches. Founded in 2009 in Victoria, Australia, the company operates as a certified B Corporation selling globally to consumers. It distributes products directly through its e-commerce platform as well as through select retail stockists.

Company
Bellroy Pty Ltd
Category
Everyday carry accessories
Headquarters
Australia
Advertises in
25 countries

Bellroy YouTube ads — FAQ

Bellroy advertises everyday carry accessories on YouTube. An Australian direct-to-consumer brand, Bellroy focuses on products such as slim wallets, backpacks, phone cases, and tech pouches.
Bellroy's YouTube ads focus on product features and organization. Common themes highlight specific bags and accessories, including sling bags, the Classic Backpack, the Tokyo Crossbody Bag, iPhone cases, and gear designed for travel and work.
Bellroy uses an even split of vertical Shorts-style videos and standard horizontal formats. The ads typically run up to one minute in length, with a notable portion falling between 16 and 30 seconds.
Bellroy advertises entirely in English on YouTube, catering to global consumers from its base in Australia.
AdSee has indexed 30 YouTube ads from Bellroy, with 27.5M views in total, shown in 25 countries.
Bellroy's YouTube ads in the AdSee library ran most often in the United States, Canada, Hong Kong, Singapore and Australia. In total they were shown in 25 countries.
AdSee estimates Bellroy's YouTube ad spend at $110K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Bellroy.
The most-viewed Bellroy ad in the AdSee library is “Bellroy — Sling Bag Features”, with 5.5M views on YouTube.
Bellroy's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05829574366584635393?region=anywhere

More top DTC advertisers

All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
1552
STACYCDTCUS
$141K – $1.4M24 ads · 28.1M2428.1MView ads
1563
Simply NootropicsDTCNZ
$111K – $1.4M33 ads · 27.8M3327.8MView ads
1569
DysonDTCCH
$55.4K – $1.4M24 ads · 27.7M2427.7MView ads
1576
HiboyDTCUS
$110K – $1.4M36 ads · 27.6M3627.6MView ads
1589
Perfect SnacksDTCUS
$546K – $1.4M19 ads · 27.3M1927.3MView ads
1592
RurocDTCGB
$81.7K – $1.4M32 ads · 27.2M3227.2MView ads
1600
CT SoundsDTCUS
$542K – $1.4M19 ads · 27.1M1927.1MView ads
1609
OpopopDTCUS
$539K – $1.3M37 ads · 27.0M3727.0MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.