The question 'Why are you still awake at 11:30 PM?'

The video opens with a shot of a beautifully made bed in a dimly lit bedroom. Soft lamps illuminate the scene. The camera slowly pans across the room, showing a chair with a blanket draped over it, a dresser with flowers, and finally focusing back on the bed. Text overlays appear, promoting beds and a website. The ad ends with a logo and slogan.