The text "que un bache no sea un hoyo en tus planes" (that a pothole is not a hole in your plans) is visually striking and intriguing.

The ad opens with the BBVA logo and a yellow car icon. Text appears, followed by a shot of people in a jeep driving through a scenic landscape at sunset. The scene transitions to show a woman smiling in a car, and then a man and woman in a car. The ad then shows the BBVA logo again with text and a call to action. The final shot is the BBVA logo on a blue background.