The prominent "3% lordo di remunerazione" text combined with the close-up of a woman's face.

The ad opens with a close-up of a woman's face, looking down with a slight smile. The scene then shifts to a wider shot of a building entrance where two women are walking. One woman is wearing a bright green jacket and the other a blue jacket. The camera then focuses on a smartphone displaying a notification. Finally, the two women are shown running in the rain, looking surprised and a bit distressed, with the BBVA logo appearing prominently. The pacing is relatively quick, transitioning between close-ups and wider shots.