The initial shot of the gamer with glowing headphones and the neon-lit gaming setup.

The ad opens with a close-up of a person wearing headphones, facing away from the camera, in a dimly lit room with neon lights and gaming equipment. The camera slowly zooms out and pans to reveal the person is a young woman sitting in a gaming chair, holding a bowl of popcorn. The room is decorated with neon signs, including a controller and a unicorn. The focus shifts to the woman as she eats popcorn and looks off-screen. Text overlays appear, listing BASE MOBILE, BASE INTERNET, and BASE TV. The ad ends with the BASE logo and the tagline 'BASED ON YOU'.