The initial shot of the Schwarzkopf Gliss Ultimate Repair shampoo bottle.

The ad opens with a close-up of a bottle of Schwarzkopf Gliss Ultimate Repair shampoo. A woman then holds the bottle and pours shampoo into her hand, followed by a shot of her washing her hair. The ad then shows a microscopic view of hair strands, highlighting damage. It transitions to a split screen showing hair 'before' and 'after' using the product, with the 'after' side appearing smoother and more voluminous. The woman is then shown from behind, with her hair styled, and then a close-up of her face as she smiles. The ad ends with a shot of the product line.