Barbora YouTube Ads: Top Commercials and Creatives

#2950 YouTube advertiser by spendRetail EcommerceEstoniaVerify on Google Ads Transparency Center

Barbora is an online grocery and essentials delivery service operating in Estonia. Across 2 markets, the brand has accumulated 27.7M views across 90+ YouTube ads. Its video creative library features grocery delivery promotions alongside campaigns highlighting household goods, laundry products, and packaged foods.

Est. total spend
$222K – $554K
All-time, estimated range
Ads indexed
94
Total views
27.7M
Markets
2
Countries the ads ran in

Most-viewed Barbora YouTube ads

Top 20 by views · list updated

Mindshare Estonia — Knorr Pasta Carbonara - Unbelievably Delicious Snack (YouTube video ad)0:15

Mindshare Estonia

Knorr Pasta Carbonara - Unbelievably Delicious Snack

2.3M views
Calgon Baltics — Calgon — Washing Machine Care (YouTube video ad)0:20

Calgon Baltics

Calgon — Washing Machine Care

1.8M views
Milka Estonia — Milka - Christmas Chocolate Santa (YouTube video ad)0:06

Milka Estonia

Milka - Christmas Chocolate Santa

1.7M views
Haleon Estonia — Parodontax Gum Strengthen & Protect - Tugevdab ja kaitseb igemeid (YouTube video ad)0:15

Haleon Estonia

Parodontax Gum Strengthen & Protect - Tugevdab ja kaitseb igemeid

1.7M views
Mindshare Estonia — Coccolino Wonder Wash - Kiirus, mis üllatab! (YouTube video ad)0:20

Mindshare Estonia

Coccolino Wonder Wash - Kiirus, mis üllatab!

1.2M views
Vanish Baltics — Vanish — Unusta plekid 30 minutiga (YouTube video ad)0:20

Vanish Baltics

Vanish — Unusta plekid 30 minutiga

1M views
Barbora Eesti — BARBORA — Grocery Delivery (YouTube video ad)0:30

Barbora Eesti

BARBORA — Grocery Delivery

946.8K views
Barbora Eesti — BARBORA - Grocery Delivery Service (YouTube video ad)0:15

Barbora Eesti

BARBORA - Grocery Delivery Service

907.3K views
Barbora Eesti — BARBORA — Hoolega toodud, alati oodatud (YouTube video ad)0:28

Barbora Eesti

BARBORA — Hoolega toodud, alati oodatud

882.3K views
Henkel Laundry and Home Care — Silan Selection Laundry Perfume - Intense Fragrance Experience (YouTube video ad)0:15

Henkel Laundry and Home Care

Silan Selection Laundry Perfume - Intense Fragrance Experience

799.5K views
Mindshare Estonia — Coccolino Wonder Wash - Kiirus, Mis Üllatab! (YouTube video ad)0:06

Mindshare Estonia

Coccolino Wonder Wash - Kiirus, Mis Üllatab!

718.4K views
Mindshare Estonia — Cocolino Wonder Wash — Speed Clean for Short Cycles (YouTube video ad)0:20

Mindshare Estonia

Cocolino Wonder Wash — Speed Clean for Short Cycles

702.5K views
KitKat Eesti — Nestlé Nesquik — Wake up your milk! (YouTube video ad)0:06

KitKat Eesti

Nestlé Nesquik — Wake up your milk!

585.7K views
KitKat Eesti — Nestlé Nesquik — Milk-Mix (YouTube video ad)0:06

KitKat Eesti

Nestlé Nesquik — Milk-Mix

581.2K views
Milka Estonia — Milka — Tender Moments Taste Better (YouTube video ad)0:30

Milka Estonia

Milka — Tender Moments Taste Better

559K views
Vanish Baltics — Vanish vs Hall: Vanish Ennistab Valged Toonid (YouTube video ad)0:10

Vanish Baltics

Vanish vs Hall: Vanish Ennistab Valged Toonid

509K views
Barbora Eesti — Barbora — Free First Delivery Offer (YouTube video ad)0:25

Barbora Eesti

Barbora — Free First Delivery Offer

505.1K views
Mindshare Estonia — Coccolino Wonder Wash — Washing Gel (YouTube video ad)0:06

Mindshare Estonia

Coccolino Wonder Wash — Washing Gel

423.3K views
KitKat Eesti — Nesquik — Wake up your milk! (YouTube video ad)0:20

KitKat Eesti

Nesquik — Wake up your milk!

387.8K views
KitKat Eesti — Nestlé Nesquik — Nii lõbus, nii hea (YouTube video ad)0:20

KitKat Eesti

Nestlé Nesquik — Nii lõbus, nii hea

386.3K views

See all 94 Barbora ads

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About Barbora

Barbora is an online grocery and daily essentials retailer serving consumers in Estonia with home delivery in cities such as Tallinn and Tartu. The platform offers fresh food, packaged groceries, drinks, and household products. In Estonia, the service is operated by local entity SUPERSA OÜ, which is part of the Baltic e-grocery network owned by Maxima Grupė.

Company
SUPERSA OÜ
Category
Online grocery delivery service
Headquarters
Estonia
Advertises in
2 countries

Barbora YouTube ads — FAQ

Barbora advertises its online grocery and daily essentials delivery service in Estonia. Operated locally by SUPERSA OÜ, Barbora delivers fresh food, packaged groceries, beverages, and household goods directly to consumers.
Barbora's YouTube ads highlight its grocery delivery services alongside specific household goods and packaged foods. Featured products include laundry care items like Calgon and Vanish, personal care products like Parodontax, and food treats like Milka chocolate and Knorr snacks.
Barbora primarily uses horizontal video ads, with a small portion presented as vertical Shorts. Most of these advertisements are short spots running up to 15 seconds, accompanied by some 16- to 30-second videos.
Barbora advertises on YouTube primarily in Estonian, with a smaller share of its ads running in Russian.
AdSee has indexed 94 YouTube ads from Barbora, with 27.7M views in total, shown in 2 countries.
Barbora's YouTube ads in the AdSee library ran most often in Estonia, Finland and Lithuania.
AdSee estimates Barbora's YouTube ad spend at $222K – $554K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Barbora.
The most-viewed Barbora ad in the AdSee library is “Knorr Pasta Carbonara - Unbelievably Delicious Snack”, with 2.3M views on YouTube.
Barbora's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15007099568879828993?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.