The split screen effect and the man's direct address to the camera.

The video is split vertically. On the left, a cityscape with apartment buildings and trees. On the right, a man's face, sometimes looking at the camera, sometimes looking away. The split transitions to show before-and-after images of men, with text indicating the passage of time or product usage. The editing is fast-paced with quick cuts and visual effects, including a skull motif and swirling textures.