A man looking at a framed photo of his dog.

The ad opens with a man at a desk looking at a framed photo of his dog. The scene transitions to a colleague showing him something on his phone. The colleague then shows him the Banamex app on his phone, featuring a dog. The ad then shows a man holding a Banamex card and a Banamex branded baseball cap. Finally, it displays three different Banamex credit cards and the Banamex logo with the tagline 'Aquí. Para ti. Siempre.'