Backbone YouTube Ads and Video Campaigns

#2674 YouTube advertiser by spendGaming AppsUnited StatesVerify on Google Ads Transparency Center

Backbone manufactures mobile gaming controllers like the Backbone One, turning smartphones into handheld gaming consoles. Across 4 markets, its YouTube ads have accumulated 12.9M views across 20+ ads, focusing on PlayStation and Xbox edition features, gameplay demonstrations, and unboxing videos.

Est. total spend
$142K – $644K
All-time, estimated range
Ads indexed
25
Total views
12.9M
Markets
4
Countries the ads ran in

Most-viewed Backbone YouTube ads

Top 20 by views · list updated

Backbone — Man plays Fortnite on phone with Backbone controller in store (YouTube video ad)0:11

Backbone

Man plays Fortnite on phone with Backbone controller in store

2.9M views
Backbone — Backbone One PlayStation Edition Controller Features (YouTube video ad)0:26

Backbone

Backbone One PlayStation Edition Controller Features

2.2M views
Backbone — Backbone Controller Review - Smooth Gameplay & Great Deal (YouTube video ad)0:18

Backbone

Backbone Controller Review - Smooth Gameplay & Great Deal

1.6M views
Backbone — Backbone One Xbox Edition - Turn Your Phone Into an Xbox (YouTube video ad)0:52

Backbone

Backbone One Xbox Edition - Turn Your Phone Into an Xbox

1.4M views
Backbone — Guy caught playing Helldivers 2 on his phone in a store (YouTube video ad)0:15

Backbone

Guy caught playing Helldivers 2 on his phone in a store

1.2M views
Backbone — Backbone One Xbox Edition Unboxing and Assembly (YouTube video ad)0:14

Backbone

Backbone One Xbox Edition Unboxing and Assembly

667.9K views
Backbone — Backbone — Feel the freedom of Bluetooth connectivity (YouTube video ad)0:10

Backbone

Backbone — Feel the freedom of Bluetooth connectivity

585.7K views
Backbone — Backbone Controller Buyer's Remorse (YouTube video ad)0:13

Backbone

Backbone Controller Buyer's Remorse

468.9K views
Backbone — Backbone Pro — Game Anything (YouTube video ad)0:31

Backbone

Backbone Pro — Game Anything

331.7K views
Backbone — Backbone Controller Buyer's Remorse (YouTube video ad)0:13

Backbone

Backbone Controller Buyer's Remorse

323.5K views
Backbone — Backbone Pro — Mobile Gaming Controller (YouTube video ad)1:16

Backbone

Backbone Pro — Mobile Gaming Controller

276K views
Backbone — Backbone One Xbox Edition: Turn Your Phone Into a Console (YouTube video ad)0:51

Backbone

Backbone One Xbox Edition: Turn Your Phone Into a Console

264.5K views
Backbone — Backbone One Xbox Edition — Turns Your Phone Into a Gaming Console (YouTube video ad)0:25

Backbone

Backbone One Xbox Edition — Turns Your Phone Into a Gaming Console

263.1K views
Backbone — Backbone One Controller — 40% Off Sale Promotion (YouTube video ad)0:40

Backbone

Backbone One Controller — 40% Off Sale Promotion

224.5K views
Backbone — Fortnite & Backbone Pro Holiday Promotion (YouTube video ad)0:17

Backbone

Fortnite & Backbone Pro Holiday Promotion

207.2K views
Backbone — Backbone Pro — Seamless Gaming Across Devices (YouTube video ad)0:31

Backbone

Backbone Pro — Seamless Gaming Across Devices

204.4K views
Backbone — Backbone One Controller - Missed Black Friday Sale (YouTube video ad)0:14

Backbone

Backbone One Controller - Missed Black Friday Sale

203.4K views
Backbone — Backbone Pro — Turn Your Phone Into a Gaming Console (YouTube video ad)0:12

Backbone

Backbone Pro — Turn Your Phone Into a Gaming Console

191.7K views
Backbone — Backbone & Fortnite - Limited Edition Skin Unlock (YouTube video ad)0:26

Backbone

Backbone & Fortnite - Limited Edition Skin Unlock

188.1K views
Backbone — Backbone One — Black Friday Sale (YouTube video ad)0:21

Backbone

Backbone One — Black Friday Sale

187.1K views

See all 25 Backbone ads

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About Backbone

Backbone is an American consumer technology company that manufactures mobile gaming controllers and develops companion gaming software. Founded in 2018, the company is best known for its Backbone One controller, which transforms smartphones into handheld gaming consoles compatible with Xbox Remote Play, PlayStation Remote Play, Steam Link, and mobile titles. Backbone sells its products globally through its website and major retail partners.

Company
Backbone Labs, Inc.
Category
Mobile gaming controllers
Headquarters
United States
Advertises in
4 countries

Backbone YouTube ads — FAQ

Backbone advertises mobile gaming controllers and companion software that turn smartphones into handheld gaming consoles. Operated by American company Backbone Labs, Inc., its featured products include the Backbone One controller designed for mobile games and remote play platforms.
Backbone's YouTube ads highlight the Backbone One PlayStation Edition and Xbox Edition controllers, unboxing demonstrations, Bluetooth connectivity, and reviews. Several video spots feature people using the controller to play titles like Fortnite and Helldivers 2 on mobile phones in public settings.
Backbone primarily relies on vertical, Shorts-style video ads alongside some horizontal formats. Most of these campaigns run as short videos ranging from quick 15-second clips up to one-minute demonstrations.
Backbone advertises exclusively in English on YouTube for its US-based product campaigns.
AdSee has indexed 25 YouTube ads from Backbone, with 12.9M views in total, shown in 4 countries.
Backbone's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Australia and Canada.
AdSee estimates Backbone's YouTube ad spend at $142K – $644K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Backbone.
The most-viewed Backbone ad in the AdSee library is “Man plays Fortnite on phone with Backbone controller in store”, with 2.9M views on YouTube.
Backbone's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11469405977204228097?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.