A close-up of a beer can with a dollar bill background.

The ad opens with a close-up of a beer can, then zooms out to reveal a beer can and a bottle of wine superimposed on a dollar bill. The video transitions to graphics illustrating statistics about the cost of beer and wine production in Brazil, highlighting the impact of the dollar exchange rate. It shows images of beer brewing equipment and wine bottles, interspersed with stock market charts and maps of Brazil, the US, and Germany. The ad concludes with a shot of a smartphone displaying the Avenue logo, followed by a bottle of beer and the brand's logo.