The initial shot of the woman in the elaborate gown and the question about Sisi.

The ad opens with a woman in a white ballgown holding a fan, set against a teal curtain. Text appears on screen: 'Oostenrijk is gewoon Sisi?'. This transitions to a group of people riding fat-tire bikes in the snow, laughing and giving high-fives. The scene shifts to close-ups of icicles and then to two people at a table outdoors, looking surprised at their food, which is covered in snow. The ad concludes with a couple relaxing in chairs, with text overlaying the scene: 'Oostenrijk is gewoon Lebensgefühl' and a website address.