The initial text 'It's been' followed by a quick transition to images of a politician interacting with people.

The video opens with text on a plain background, then transitions to a montage of images and short video clips. These clips feature a man in a suit interacting with people in various settings: a hospital, with paramedics, visiting a patient, with children in a classroom, with school children outdoors, and at a construction site. There are also aerial shots of construction and infrastructure projects, and a shot of money. The pacing is quick, with rapid cuts between scenes. The final segment shows the South Australian Labor logo and website.