A woman is shown floating or falling in mid-air.

The ad opens with a woman in mid-air, seemingly falling or floating, above a dark platform. She then lands softly in a pile of white fluffy material, resembling clouds or cotton. The scene transitions to her walking and then resting on large white spheres, with the Auping logo and a discount percentage displayed. Later, she is seen behind sheer white curtains, and then lying in a bed with a child. The final scenes show a bed within a glass enclosure, with a couple in it, and the Auping website address.