The close-up of the smartphone app interface and the text "The Early Start".

The ad opens with a close-up of a hand holding a smartphone displaying a car app interface with climate control options. The scene then transitions to the interior of an Audi electric car, showing the dashboard and steering wheel, with rain visible on the windshield. The text "The Early Start" and "London 7:45AM" appears. A finger presses the start/stop button in the car. The view shifts to the windshield again, showing the rain and trees outside. Finally, the digital dashboard of the car is shown, displaying battery charge, range, and driving mode.