The prominent "68%" discount graphic and the close-up view of pasta and sauces in a shopping cart.

The ad opens with a first-person view from inside a shopping cart, looking towards a supermarket aisle. Products from the Barilla brand, specifically pasta and sauces, are prominently displayed in the center. A red graphic overlay shows '68%' and 'SUR LE 2ÈME AU CHOIX' (on the 2nd item of choice). The text 'GAMME DES PÂTES ET SAUCES BARILLA' (Barilla pasta and sauce range) is also visible. The scene transitions to a clean white background with bold red text announcing a sale period. The Auchan logo is present throughout.