Watch au YouTube ads and video campaigns

#1367 YouTube advertiser by spendTelecom InternetJapanVerify on Google Ads Transparency Center

Operated by KDDI CORPORATION, au is a Japanese telecommunications brand providing wireless services, media, and digital solutions via auone.jp. Its YouTube advertising spans 3 markets with 30+ ads and 62.0M views, focusing heavily on member perks, discounts, and promotions for Ponta Pass.

Est. total spend
$372K – $1.7M
All-time, estimated range
Ads indexed
36
Total views
62.0M
Markets
3
Countries the ads ran in

Most-viewed au YouTube ads

Top 20 by views · list updated

Pontaパス — Pontaパス — Movie Discounts and Offers (YouTube video ad)1:00

Pontaパス

Pontaパス — Movie Discounts and Offers

12.5M views
Pontaパス — ChargeSPOT for Pontaパス — Free 30-minute rental offer (YouTube video ad)0:30

Pontaパス

ChargeSPOT for Pontaパス — Free 30-minute rental offer

7.5M views
Pontaパス — Ponta Pass — Movie Discounts and New Member Coupons (YouTube video ad)1:00

Pontaパス

Ponta Pass — Movie Discounts and New Member Coupons

6M views
Pontaパス — Watch Movies for 500 Yen with Coupon - Pontaパス (YouTube video ad)0:15

Pontaパス

Watch Movies for 500 Yen with Coupon - Pontaパス

3.8M views
Pontaパス — Ponta Pass — Convenience Store Coffee & More (YouTube video ad)1:01

Pontaパス

Ponta Pass — Convenience Store Coffee & More

3.6M views
Pontaパス — Pontaパス — Movie Discounts and New Member Offers (YouTube video ad)1:00

Pontaパス

Pontaパス — Movie Discounts and New Member Offers

3.1M views
Pontaパス — Pontaパス - 安心サービスのご紹介 (YouTube video ad)0:30

Pontaパス

Pontaパス - 安心サービスのご紹介

3M views
Pontaパス — HMV & Ponta Pass: 1,000 Yen Coupon & 30-Day Free Trial Offer (YouTube video ad)0:30

Pontaパス

HMV & Ponta Pass: 1,000 Yen Coupon & 30-Day Free Trial Offer

2.2M views
Pontaパス — Ponta会員限定 ローチケとHMV 毎月おトク!! (YouTube video ad)0:30

Pontaパス

Ponta会員限定 ローチケとHMV 毎月おトク!!

2.2M views
Pontaパス — Pontaパス - ビューティフル・ジョニー ふたりの時空旅行 (YouTube video ad)0:30

Pontaパス

Pontaパス - ビューティフル・ジョニー ふたりの時空旅行

2.2M views
Pontaパス — Pontaパス — あんしんサービス (YouTube video ad)0:30

Pontaパス

Pontaパス — あんしんサービス

2M views
NewsPicks /ニューズピックス — Ponta Points Campaign (YouTube video ad)0:05

NewsPicks /ニューズピックス

Ponta Points Campaign

2M views
ときめき図鑑 — au — Schoolgirl bangs mishap (YouTube video ad)0:59

ときめき図鑑

au — Schoolgirl bangs mishap

1.6M views
Pontaパス — Ponta Pass — Discount Movie Tickets (YouTube video ad)1:07

Pontaパス

Ponta Pass — Discount Movie Tickets

1.5M views
ときめき図鑑 — au — と・き・め・き (YouTube video ad)1:00

ときめき図鑑

au — と・き・め・き

1.2M views
ときめき図鑑 — au — ときめき片想い (YouTube video ad)1:02

ときめき図鑑

au — ときめき片想い

1M views
Pontaパス — KoronaWorld & Ponta - Movie Ticket Campaign (YouTube video ad)0:30

Pontaパス

KoronaWorld & Ponta - Movie Ticket Campaign

1M views
Pontaパス — Pontaパス - Movie Discount (YouTube video ad)0:30

Pontaパス

Pontaパス - Movie Discount

883.2K views
Pontaパス — Lawson Coffee Deals with Ponta Pass (YouTube video ad)1:02

Pontaパス

Lawson Coffee Deals with Ponta Pass

756.3K views
Pontaパス — ChargeSPOT for Pontaパス — Free 30-min Battery Rental (YouTube video ad)0:30

Pontaパス

ChargeSPOT for Pontaパス — Free 30-min Battery Rental

742.6K views

See all 36 au ads

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About au

au is a major Japanese mobile telecommunications brand operated by KDDI CORPORATION. The domain auone.jp serves as the official web portal (au Web Portal), digital identity gateway (au ID), and financial platform (au PAY) for subscribers and online users in Japan. Established in 2000, au provides wireless cellular services, news, media, and digital content throughout the Japanese market.

Company
KDDI CORPORATION
Category
Telecommunications and Internet Services
Headquarters
Japan
Advertises in
3 countries

au YouTube ads — FAQ

au is a Japanese mobile telecommunications and internet services brand operated by KDDI CORPORATION. Operating via auone.jp, au provides wireless cellular services, digital identity features, web portal content, and financial services like au PAY across Japan.
au's YouTube ads frequently highlight the Ponta Pass service, promoting member benefits such as movie discounts, free trials, convenience store perks, and coupon offers for services like ChargeSPOT and HMV.
au runs a mix of horizontal and vertical video ads on YouTube, with mid-length spots between 16 and 30 seconds being the most common format.
au advertises exclusively in Japanese on YouTube, targeting users in Japan.
AdSee has indexed 36 YouTube ads from au, with 62.0M views in total, shown in 3 countries.
au's YouTube ads in the AdSee library ran most often in Japan, Italy and Germany.
AdSee estimates au's YouTube ad spend at $372K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by au.
The most-viewed au ad in the AdSee library is “Pontaパス — Movie Discounts and Offers”, with 12.6M views on YouTube.
au's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02807518090152116225?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.