A man in a suit giving the middle finger.

The ad opens with a man in a suit looking at paintings of grills. He then walks through a doorway into a backyard party scene. The scene transitions to close-ups of various foods being grilled: steaks, burgers, corn, vegetables, and chicken. The man in the suit is then seen walking through the party, holding a plate of food and a package of Atria meat. The ad ends with a shot of the Atria logo and tagline against the backdrop of the party.