The initial scene on the Great Wall of China with the "C H 1 N A" flip-board display.

The ad opens with a man standing on the Great Wall of China, holding a phone and speaking. A flip-board display shows "C H 1 N A". The scene transitions to a man sitting at a cafe in Paris, with the Eiffel Tower in the background. The flip-board shows "F R A N C 1 A". The man is seen in various international locations, including an airport, a Japanese-style setting, and under the Northern Lights. The AT&T logo is visible throughout. The pacing is quick, with rapid scene changes.