Astrid & Miyu YouTube ads: Video campaigns and creative

#3065 YouTube advertiser by spendRetail EcommerceUnited KingdomVerify on Google Ads Transparency Center

Founded in London in 2012, Astrid & Miyu is a contemporary jewellery brand selling stackable earrings, necklaces, rings, and bracelets alongside services like ear piercing. Across 7 markets, its 20+ YouTube video ads have generated 10.5M views, focusing on product lines like Story Strand Bracelets, advent calendars, and jewellery layering guides.

Est. total spend
$52.3K – $523K
All-time, estimated range
Ads indexed
28
Total views
10.5M
Markets
7
Countries the ads ran in

Most-viewed Astrid & Miyu YouTube ads

Top 20 by views · list updated

See all 28 Astrid & Miyu ads

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About Astrid & Miyu

Founded in 2012 by Connie Nam and based in London, Astrid & Miyu is a contemporary jewellery brand offering stackable earrings, necklaces, rings, and bracelets. The company operates e-commerce operations globally as well as physical boutiques that provide in-store services including ear piercing, permanent jewellery welding, and tattoos.

Company
ASTRID & MIYU LTD.
Category
Contemporary jewellery retailer
Headquarters
United Kingdom
Advertises in
7 countries

Astrid & Miyu YouTube ads — FAQ

Astrid & Miyu is a UK-based contemporary jewellery retailer founded in 2012 by Connie Nam. The London brand sells stackable earrings, necklaces, rings, and bracelets, and offers in-store services such as ear piercing, permanent jewellery welding, and tattoos.
Astrid & Miyu's YouTube ads focus on specific jewellery collections, such as Story Strand bracelets and Milestone rings, along with styling tips for layering earrings and necklaces. Ads also highlight seasonal items like advent calendars and in-store ear piercing experiences.
Astrid & Miyu primarily runs horizontal video ads, alongside some vertical formats. Most of the brand's video spots are short, typically running up to 15 seconds.
Astrid & Miyu advertises exclusively in English on YouTube.
AdSee has indexed 28 YouTube ads from Astrid & Miyu, with 10.5M views in total, shown in 7 countries.
Astrid & Miyu's YouTube ads in the AdSee library ran most often in the United Kingdom, Ireland, the United States, Germany and the Netherlands. In total they were shown in 7 countries.
AdSee estimates Astrid & Miyu's YouTube ad spend at $52.3K – $523K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Astrid & Miyu.
The most-viewed Astrid & Miyu ad in the AdSee library is “Astrid & Miyu — Story Strand Bracelets”, with 3.1M views on YouTube.
Astrid & Miyu's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08008903685255987201?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.